Showing posts with label writers. Show all posts
Showing posts with label writers. Show all posts

Thursday, 5 September 2019

Constructing a Platform that Works


One for the writers amongst us today. This is a fabulous opportunity to get free advice from an industry expert on how to develop and expand your author platform. 

For the last few months I have been following Amy Collins and listening to her advice to authors. I have been impressed by her focus on giving authors the actual tools that they need to market and sell their books. With so many options out there, have you ever wondered what works and what doesn’t? Do you know what best-selling authors are they doing to get their books on the bestseller lists? What is their secret? 

The answer is, in one simple little word: PLATFORM.
On Sept 10, I am hosting Amy on a free webinar class where she will show you step-by-step how to successfully construct a platform that works for you. During the session, Amy will teach on the following topics:

•          Establishing platform-building habits that only take a few minutes a day
•          Setting up your author's press and interviews
•          Getting reviews
•          Taking advantage of social media
•          Putting your fellow authors and readers to work for you

In essence, platform is the relationship you build with your readers over a lifetime. And platform is what separates truly successful authors from merely talented ones. Join Amy and I on Tuesday to get a road map on how to get that platform and the sales that result.

To register for the online web class or to get the invitation to the replay that will be hosted after, Go To: https://register.gotowebinar.com/register/3249143023256353293?source=wendy

Amy Collins

Amy Collins is the founder of Bestseller Builders and president of New Shelves Books. Collins is a trusted expert, speaker,and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry.She is a USA TODAY and WALL STREET JOURNAL bestselling author and in the last 20 years, Amy and her team have sold over 40 Million books into the bookstore, library, and Chain store market for small and midsized publishers.She is a columnist for and a board member of several publishing organizations and a trusted teacher in the world of independent publishers.

Skype: NewShelvesBooks
LinkedIn

Wendy H. Jones

Wendy H. Jones is the best selling author of the award winning DI Shona McKenzie Mysteries, Cass Claymore Investigates, the Fergus and Flora Mysteries and Bertie the Buffalo children's picture book. She has also published two successful books for authors, Power Packed Book Marketing and Motivation Matters. As an international speaker, she regularly speaks about writing and marketing. 

Tuesday, 15 May 2018

11 Quick Marketing Strategies to use Before Breakfast

As writers, or indeed in any industry, the biggest challenge today is getting our books seen. Yet, mention the word Marketing in any group of writers and a collective groan will go up. Marketing is seen as both a necessary evil and a time suck. I can fully understand why you feel that way. So today's blog brings you quick and easy ideas you can use to get you started.

1. Write 5 tweets. Schedule them to go out at optimum times throughout the day. You can use a social media scheduler such as Hootsuite or Buffer to do this. You can use this handy article to check the best times 

2. Set Buffer or Hootsuite to post to Instagram and Facebook. One caveat, if you post the same content to all your social media accounts at once people will know you are autoposting. This might annoy some of your readers. However, you need to make your own decision about this.

3. Change your Facebook Business Page to a Shop Page. Details of how to do this can be found here 

4. Write a facebook post for your Facebook Page. Make it unique, funny, helpful, an article about some aspect of your book. In fact anything that doesn't say buy my book. What? Yes, that's right don't sell your book. However, if you have made your Page a Shop then you will be able to link to your books on any post. See point three on how to do this.

5. Start a Facebook Readers Group for your books. Many authors are now doing this as it gets around the throttling of posts on pages.

6. Write a blog post. Again don't make this specifically about your books. However, provide pictures of your books and links

7. Write a newsletter to your mailing list. Again, not specifically about your books, but add a section saying if you haven't read them all yet then now's the time or whatever variation of this you would like to use.

8. If you haven't got a newsletter then start one. Use an email service provider such as Mailchimp,  AWeber or ConvertKit

9. Jot down 30 ideas for blog posts. This will speed up the process when you want to write a post. Your brain will also percolate the ideas and will be ready to produce when you sit down at the keyboard.

10. Join a Facebook Copromote Tweet Group. Use this to get retweets for your posts. Retweet others in the group to provide helpful content to your followers

11. Join a Facebook Marketing Group to get more ideas and to collaborate in marketing each others groups I have one on Facebook called Killer Marketing Techniques for Writers 

12. yes, I know I said 11 but there's always a bonus tip. Go to twitter or Facebook and share for three of your friends. Being nice to people is free and usually everyone will be nice back

I hope these help. Tune in soon for more Killer Marketing Ideas

About the Author

Wendy H. Jones is the bestselling author of the Award Winning DI Shona McKenzie Mysteries and the Fergus and Flora Mysteries. She lives and writes in Scotland. She is also the author of 'Power Packed Book Marketing'. You can find out more and get a free ebook on her website

Power Packed Book Marketing


Find Out More 
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Sunday, 17 September 2017

50 Instagram Hashtags for Writers


For the past few weeks I have been exploring how to use Instagram more effectively as an author. I've learnt a lot and put the ideas into practice. However, I discovered that there are a humongous amount of #Hashtags out there which writers can use. As I'm in a caring, sharing sort of mood I thought I would put some of these together in one place. I'm hoping this will help you as a writer. So without further ado we have:

#WritersofInstagram
#creativewriting
#wordsofwisdom
#writingtips
#handwriting
#write
#words
#writerscorner
#writingcommunity
#WriterWednesday
#writerslife
#writersofig
#writing
#blogger
#bookblogger
#spilledink
#nanowrimo
#amediting
#authorlife
#writerscorner
#Ilovewriting

#read
#FridayReads
#Reading
#literature
#bibliophile
#Bookworm
#booklove
#bookwormforlife
#prose

#wordstoliveby
#livebywords
#writingquotes
#Inspiration
#quotes
#quoteof the day

#poetry
#poet
#poem
#poetsofinstagram
#poetsofig
#instapoem

#fiction
#nonfiction
#crimefiction
#readcrimefiction
#autobiogrphy
#chiclit
#romanticfcition
#romantic suspense

Hope this has helped. If you know of any more then please add them in the comments so we can all learn and develop. If you would like more help with marketing your books then check out Power Packed Book Marketing

Wendy H. Jones is the author of the best selling and award winning DI Shona Mckenzie Mystery series of crime books. Her first Young Adult book was a finalist in the Woman Alive Magazine Readers Choice Award. She also runs Equipped to Write, a writing and marketing training and consultancy, along with Andrew J. Chamberlain.

You can find out more on her Website










Sunday, 14 May 2017

Exercises to Stimulate the Creative Juices

I've been thinking a lot abut exercise recently. I was ill for many years and unable to exercise, however I have now fully recovered. Whilst my unexpected recovery is exciting, and I rejoice in my new found freedom, it has left me feeling somewhat unfit. Therefore, exercise and recovering my fitness are at the forefront of my mind.

This has got me thinking about how this new found interest in exercising can help me as a writer. Many researchers have shown. that exercise helps you to focus and stay on task. Many schools are now incorporating exercise into the day to help pupils concentrate. Exercise also helps to enhance creativity. Boom, there's my link to writing. Yes, exercise really does help you to write better, or at least to free your imagination.

So, what exercises help those creative juices to flow? There should be at least 20 minutes of exercise which gets the heart racing a little faster. Anything which you enjoy can count towards exercise. Unless you enjoy sitting watching telly, or sitting down to read. Sorry, that doesn't count. However, going for a walk and listening to an audiobook does count. Listening to a book on writing, and walking is a definite score.

I have recently taken up cycling again and find this to be a great way to get exercise and allow my brain to think differently. I notice things differently as well.

Exercise can also get you out in the fresh air. We've had a bonny spring so far, here in Scotland. Take advantage of the nice weather and exercise outside. You will notice things in different ways. Your mind can free fall and snippets of different ideas will come into your mind. If you can, record them as a voice memo to keep for later. Unless you're flying down a hill on your bike, or in the middle of a game of tennis of course, in which case probably not a good idea.

I appreciate not everyone reading this will be able to do physical exercise. I was at a conference yesterday. Once of the speakers suggested that an hour of free writing before starting the writing for the day, can help free the mind. This is something I certainly intend to try.

My final exhortation, get up and get out. Find a form of exercise you like and challenge yourself to do it every day for the next month. You might find it becomes a habit.

Click to find out more

Click to find out more







Tuesday, 31 January 2017

Step Out of Your Comfort Zone


Good morning Bookaholics and my fellow writers. I've been thinking a lot lately about taking a step out of your comfort zone. I've always been an adventurous person. This led me to joining both the Royal Navy and the Army, and I've travelled all over the world. I definitely took a step out of my comfort zone when I moved back to Scotland and took up writing full time. I'm definitely a grab life by the horns and make the most of every minute type of girl. 

However, when it comes to reading I had settled into a steady diet of crime books. Don't get me wrong, I love crime books, and read widely within that genre. Not only do I read every sub genre of crime I also read books by authors local, national and international. Great stuff but a little limiting for an author. This is what got me thinking about stepping outside my comfort zone. All the advice for writers is that they should read widely, both in and out of their chosen genre. So that is what I have decided to do. Never one to be phased by a challenge I have chosen a couple of books to get me started. The first is The Goldfinch by Donna Tartt. The second is The Miniaturist by Jessie Burton

                   

As you can see I don't do things by half. If you want to know more about either of these books you can take a look by clicking on the image. My interest in The Goldfinch came about by my seeing the painting in The National Galleries in Edinburgh. It was on loan from the museum in The Netherlands and as I was there for a meeting I dropped in to have a look. I then bought the book from the gift shop  and left with a souvenir and new reading material. The Miniaturist was bought because I'd heard good things about it and the cover took my fancy. Yes, the cover really is important.

One other way in which I am trying to step out of my comfort zone is by writing short stories. I am not a natural short story writer but I have had some published in anthologies. As the chair of Angus Writers Circle I set a writing exercise each time we meet. Members take this home and write a 500 word piece of prose or a 40 line poem based on the the theme. As a member this encourages me to step out of my comfort zone and develop my writing further. 

Reading a wide variety of genres can also help you as a writer. It helps to open your mind to new ideas and gives your brain space to think. It can also help you to develop a richness of language by exposing you to new words and phrases and new ways of expressing yourself. It can also serve to broaden the book you are writing and make certain aspects more authentic. Let me give you an example. I am a crime writer but to make my book realistic I need to address the real lives of the main characters. There are elements of romance. I feel I cannot make these scenes realistic without reading some romance books. 

My challenge to you today, whether you are a reader or a writer, is to do something different. How can you step out of your comfort zone and in what ways will it change you?

Have a great week Bookaholics. Go and find a book you wouldn't normally choose, grab yourself a drink, curl up in your favourite chair and settle down to enjoy your book. If you are reading something different share in the comments and we might all discover some great new books. See you all back here soon. 





Saturday, 8 October 2016

How Travelling Can Enrich Your Writing



I've been flying around the world recently as well as chasing around the UK. Life as a writer is so busy and often I think that I don't have time for any of this. It's getting in the way of me actually doing any writing. But on a number of occasions I have discovered that travelling can also broaden and enrich my abilities as a writer.

This morning I was on my way to The British Library. To get from where I was staying I had to change from the rail network to the London Underground. As Tower Bridge Station is undergoing renovation there is a long walk to get to the underground station. At a number of places along the route there are staff members guiding travellers in the right direction. Now this seems, to me, to be quintessentially British. It's like the tube are saying we have inconvenienced you but not that much because we are helping your commute to go well.

One of these staff members took it one step further. In fact I think they took it a whole heap further. He was saying, "It's Friday. leave work 15 minutes early. Relax, start your weekend well, go for a drink and take it easy."

Now how cool is that? It was sad that most of the commuters were paying him no notice. They were doing what they always do and putting one foot in front of the other. Content only on getting to work they were unaware of what was happening around them. As I had no clue what I was doing I was taking everything in. I was able to notice the kindness of one stranger who was doing his best to make life more pleasant for commuters in the Capital.

How much do I often miss by not taking in my surroundings. As a writer I should be inquisitive and looking around. Looking for nuggets which could shape scenes, settings or characters. This has taught me a valuable lesson and I will certainly be paying more attention in the future.

My exhortation to you today is to do the same. Look around you, take stock and really take life in. Don't let it pass you by.

Wendy H. Jones is the author of the best selling DI Shona McKenzie Mystery series of crime novels set in Dundee. The Dagger's Curse, the first book in her Fergus and Flora, Young Adult Mystery series was released on 10th September, 2016. She also has one non fiction book, Power Packed Book Marketing: Sell More Books. You can find out more on her:

Website

Amazon Author Page



Friday, 7 October 2016

Inspiration and Writing Environment


As writers we often spend time alone in our offices or at our desks. Perhaps for short periods, perhaps for several hours. We are introspective and live a lot of our lives inside our heads. Now I don't know about every other writer on the planet, but sometimes I feel the need to shake it up a bit. This is a good thing as I have barely been in my house since the beginning of September, let alone in my office. However, I have still been writing.

In the last few weeks I have written at airports, on planes, sitting beside the Mississippi River, in cafe's and restaurants in New Orleans, in hotel rooms, in an apartment in Butlins and on trains. It's a good job I'm an any time, any place, anywhere type of writer. If I wasn't my writing would have come to a full stop.

One thing about being in all these different places is that it gives me plenty of inspiration. I see people and hear things which can spark off all sorts of train of thought. This can lead to something quirky appearing in a book. Now before you think I'm writing people and conversations directly into my book, that is not the case. It just sets my imagination spinning. 

Today, however, I am writing in a place which gives me much more inspiration than the average. I am in The British Library. The photo at the top of the blog is my view as I write. Being surrounded by such old books gives me a sense of place. A sense of purpose. A sense of history. I am following in the footsteps of so many authors who went before me. To be in a place entirely devoted to books is writer's heaven. All around me people are writing, reading, researching and anything devoted to books. 

As an aside I deposited my book here for legal deposit. It should have been here months ago but obviously went missing in the post. To bring it in person seemed surreal. Knowing that my books are in this vast place alongside millions of others is something I can't quite take in. To know that someone can borrow my book from here is also something I cannot take in. Will they ever do so? That is something I will possibly never know but knowing they can is enough. I love being a writer and I consider it a privilege to be writing in The British Library. 


If you have not yet met DI Shona McKenzie or downloaded DI Shona Mckenzie's Guide to Killing Your Boss, then you can do so on my website 



About Wendy

Wendy H. Jones lives in Scotland, and her police procedural series featuring Detective Inspector Shona McKenzie, is set in the beautiful city of Dundee, Scotland. Wendy has led a varied and adventurous life. Her love for adventure led to her joining the Royal Navy to undertake nurse training. After six years in the Navy she joined the Army where she served as an Officer for a further 17 years. This took her all over the world including Europe, the Middle East and the Far East. Much of her spare time is now spent travelling around the UK, and lands much further afield. As well as nursing Wendy also worked for many years in Academia. This led to publication in academic textbooks and journals. Killer's Countdown is her first novel and the first book in the Shona McKenzie Mystery series, followed by Killer's Craft, Killer's Cross and Killer's Cut. Her debut Young Adult Novel, The Dagger's Curse, was published on 10th September 2016.

Monday, 21 December 2015

So you Want to Host a Podcast: Part 1 - Lessons Learned




By Andrew Chamberlain


Just over two years ago I realised that there was a gap in the range of podcasts available to writers. There were some great podcasts out there, like “Writing Excuses” and “The Creative Penn”, but I couldn’t find anything that offered practical, applicable advice.

So I decided to start a podcast myself. I reasoned that if I was going to find out more about the craft for myself, I might as well share it with others.

And so “The Creative Writer’s Toolbelt” (CWT) was born. The podcast is a mix of short, fifteen minute episodes that explore different facets of creative writing, and longer interviews with writers and editors. Two years and fifty episodes later I’m still producing one podcast a fortnight, but I’ve also learnt some lessons.

First, I have realised that there are three essential “C’s” to podcasting, these are:

- Content

- Consistency, and

- Capturing an audience

You’ll notice that none of these directly relate to the technical challenges of podcasting. Those challenges are real, but you can overcome them. The real key to podcasting success is to get those “C’s” right. Here’s how I try to do that.

Content

I’ve learnt that if you want to host a podcast, you have to work out why you want to say something before you work out what you want to say. I wanted to create the kind of podcast that I’d find helpful as a writer. I had to work that out first before I decided what I was going to say.

I’ve also learnt that I need to present the best content possible. That means doing the research, thinking for the audience, and presenting the material in an engaging and clear fashion so that they’ll keep coming back for more.

Consistency

From the beginning I realised that I needed to keep up a regular output of material. I chose to create one episode every fortnight. On one occasion I decided to give myself a fortnight off, but when I came back after a month with a new episode my download figures had slumped. It can sometimes be hard work but consistent output is essential.

Consistency also applies to the sound quality of your work. I am sure that I lost some listeners in the early days because they were not satisfied with the sound quality. Fortunately, some of them liked the content enough that they were prepared to tell me they weren’t satisfied – bless them! That’s when I invested in a new podcasting microphone.

Capturing an audience
We all know that it’s not enough to write a book, as the author we have to invest in marketing and selling it. The same thing is true with a podcast. The challenge with podcast marketing is that there are so many ways to do this. Here are some of the things I’d recommend:

- Give each podcast a snappy and compelling title, it does attract more downloads

- If you have a website, set up a page on it to tell people about your podcast. If you don’t have a website, consider setting up a blog on something like Blogpress, or blogger.

- Start a Facebook page and a Google+ page for your podcast and link episodes to it regularly

- Start a group on Goodreads (goodreads.com)and invite people to join this

- Start a twitter account and comment on your episodes when they come out

Finally, remember that podcasting is a marathon not a sprint. Focus on the three C’s, and try to maintain the standard of what you are doing in terms of the audio quality and content. Good luck!


Andrew Chamberlain (www.andrewjchamberlain.com) is a writer and creative writing tutor. He is the host of “The Creative Writer’s Toolbelt”, a podcast that gives practical, accessible advice as well as occasional interviews with writers, editors, and other artists. You can reach the podcast on iTunes here.

Monday, 19 October 2015

Research for Writers


In day two of my blogging challenge I am looking at research for writers. I am sure that all writers would agree that research is crucial in informing their writing. I would venture to say this is true in all genres, even in Fantasy. Not being a fantasy writer I can't actually comment on that, however, as a crime writer I think research can often be key. This is not just for ensuring accuracy but also as ideas for future plots. The most unlikely things can make a crime writer's mind go in seriously deranged directions. 



I am currently in London and when I discovered that there was a Crime Museum Exhibition at the Museum of London, I had to go. This is a temporary exhibition so I paid my money and took my chance. What a fabulous couple of hours. The museum is packed with evidence from crimes throughout the history of the Met Police, as well as other artefacts I never even knew existed. How about Death Masks from offenders hanged outside Newgate Prison. The earliest one I could see was that of James Greenacre aged 42. He was known as the Edgware Road Murderer and was hanged on 2nd May 1837 for the murder of his fiancee, Hannah Brown aged 47. I'm never going to stroll up the Edgware Road in quite the same way again. 

An older case, but no death mask on display was that of Henry Fauntleroy in 1824. He was the last man to be hanged in Britain for Forgery. Another interesting facet of this case is that he was a partner in the bank from which he stole the money. He admitted guilt but his defence rested on the fact he said he did it for the good of the bank. Funnily enough they didn't believe him. He was hanged outside Newgate Prison in front of a crowd of 100,000 spectators. That's some audience. 

Exhibits include The Kray's Briefcase and a stocking mask which literally is made from the top of a stocking. There are outlines of numerous real cases with the artefacts from these cases displayed alongside them. The most modern exhibits are those from acts of terrorism including the 7/7 bombings. This certainly makes you think about the fragility of human life. It is fascinating in a macabre sort of way. 

As a writer, research can come in many different guises. It is worth looking to see if there is anything you can do which will help you with your writing. My day out has certainly helped me. Look around and see if there is anything different you can do that will help you. It is so much fun being an author so make the most of it. 

There we are for day two my Bookaholic friends. See you back here tomorrow for the next blog in the challenge. Until then keep reading and writing. 



Monday, 25 May 2015

4 Top Notch Books on Editing for Writers

I have been editing book two in the DI Shona McKenzie Mysteries for the past few days. Writing the book is the easy part. Editing, as all writers know, or will find out, is the hard part. In preparation for editing I have been reading some excellent books on the subject. So today I bring you four, which I think every writer should have in their arsenal.

The Little Book of Self Editing for Writers by Bridget McKenna



This is a cracking little book. It is only 96 pages long, but every page packs a punch. It is in three parts.

1. Search and Destroy
2. The self editor's toolkit
3. Self editing resources

I read it through quickly and then used it to transform my manuscript. McKenna uses Zombies to illustrate some of her points. No, I am not joking. Yes, it does work. It is the most brilliant tip I have come across. You will, of course, have to read the book to find out more.

Part three has a self editing checklist. I used it to go through my manuscript and again transform it into something readers will love. Using this checklist will help any author eliminate areas which will slow the manuscript down and take the reader out of the story.  I loved this book and is one I would highly recommend.

Self Editing for Fiction Writers by Renni Browne and Dave King


This is one I have reviewed before, but I make no apologies for including it in this list. This book is an excellent addition to the library of any writer. It covers every aspect of editing and takes the author through them in simple steps. It is clearly written  and uses examples to support  explanation. This method works and it is easy to see at a glance how your writing can be improved. This book also contains checklists to use when editing. It also has a number of writing exercises to help the author develop their craft. This is one I cannot recommend highly enough.





APE: Author, Publisher, Entrepreneur by Kawasaki and Welsh

This book isn't specifically about editing, but about the process of writing, self publishing and marketing your book. However, it does contain an excellent chapter on editing. This is chock full of links to resources which will help you to edit your book. Overall, the book is excellent, but for the purposes of this blog, the section on editing is outstanding.







Polish Your Fiction by Jessica Bell

This is not a large book but every piece of advice within it is solid and helpful. As Bell says in her introduction it is not about writing a book, but about polishing it with a good edit. It covers all the key areas such as:

1. First Line Hook
2. Character consistency and point of view
3. Dialogue tags
4. Tightening Descriptions
5. Removing superfluous words
6. Identifying and replacing overused words
7. First person and Third person pronouns.



There are more chapters but this gives you a general feel for the way in which this book helps you to do an in depth edit. It is one which all writers should read and have by their side during the editing process, and one which I highly recommend.

Now for a bonus book.

Self Publish Your Book by Jessica Bell

This is not specifically about editing but does contain some excellent advice on how to format your book if you are self publishing. It takes you through all the steps you need to get your book finished and ready to publish. The steps are easy to follow and will save you a lot of time









So there we have it my Bookaholic friends. Another one for writers. However, I am reading a cracking crime book at the moment so will be back with another review soon. Until then, keep reading and writing.



Monday, 13 April 2015

Blogging for Writers


I have been doing a lot of blogging lately and that has got me thinking about why I spend my time blogging as a writer. It takes up a lot of time, and let's face it, wouldn't this time be better spent on writing my latest blockbuster crime book? So why do I blog as a writer?

Recently I gave a talk, and ran a workshop on blogging. I came up with the following reasons why blogging is important to writers. I am sure there are many more

  • Promotes a regular habit of writing
  • Can help to focus ideas
  • Makes the writer think about their writing
  • You will be come a better writer
  • Paying it forward
    • Sharing ideas
  • Supporting other authors
    • Book reviews
    • Hosting
    • Interviews
  • Engage with readers
  • Develop an area of expertise
  • Promotion and Marketing
  • It gets your name know within writing circles

Blogging is so much more than writing posts. It is also about reading, and commenting on other people's blogs. I read a lot of writers blogs and have learned a lot from doing so. Leaving relevant comments on other authors blogs is a good way to get known and to engage in the writing community. I say relevant as there are a lot of people out there who do nothing but spam blogs. This is not really the way you want to get known.

Now you are probably wondering why it says blogging tips at the top of the blog and not a tip in site. I am a regular contributor on the Authors Electric Blog for which I wrote a Top Ten Tips for Authors post. You can read it by clicking here

I contribute to the following blogs on a regular basis:


More Than Writers The blog of the Association of Christian Writers

Do Authors Dream of Electric Books A collection of Indie Authors who talk about books and all things writing

Around the World of Inspired Fiction Mainly reviews of Christian fiction

And of course the one you are reading now my very own Bookaholic 

I am going to finish with an excellent resource for all those writers who blog. This is a book called Novel Blogging: A Writers Guide to Blogging. You can buy by clicking on the link below. 



If you buy the book through this link I will be given a few pence payment through Amazon Affiliates. You do not have to buy this way and can go direct to Amazon.

That is it for another week my bookaholic friends. See you all back here soon. Until then keep reading, writing and blogging.



Saturday, 14 February 2015

The New Rules of Sales and Service




Another one for writers, and anyone in marketing and sales, today here on Bookaholics. For all my fiction readers we will be back to normal service soon. This book is so good I need to get it out there so my writer friends can find out about it.

This is not just a how to book but an in depth look at the way markets are changing and the way in which sales and service is changing in response. It is detailed and interesting and uses case studies to good effect. The writer has a lot of experience in sales and marketing and this shows. The case studies are excellent and cover most areas of the market. There is something for everyone in here. I was particularly interested in looking at it from a writers point of view and I was not disappointed. It even shows how this can be used in the marketing and promotion of books. There is a lot of sound advice and I am sure most people who are engaged in marketing and selling a product would get something from it. I certainly intend to use some of the advice in my own business. It is not a book to dip into, but one to read cover to cover. It is also worth taking notes on the ways in which you could apply the advice to your own business.

Overall an excellent book which I would highly recommend.

         


So there we have it for another day my Bookaholic friends. See you all back here soon with another great review. Until then go find a book. It's the perfect day for reading. 

I was given a copy of this book from Amazon in return for a fair and honest review. This review is based on my reading, and enjoyment, of this book. I was not asked at any point to provide a positive review. The links above are affiliate links and I will receive a small payment if you should buy the book through these. You re under no obligation to use the links and can look for the book on Amazon.

Monday, 2 February 2015

Game changers by Peter Fisk



It is rare that a book comes along which will help you radically change the way you do business. The book I bring to you today does just that. Why am I writing about a business book on a reading and writing blog. Well I believe that this book would be extremely insightful for authors in whichever genre they write. The subtitle of the book is Creating Innovative Strategies for Business and Brands, which may give you a hint as to why I find it worthy of inclusion in the blog.

This is a book which all those starting out in business, or looking to improve their business strategy, should read. As well as being imminently practical it is also inspirational. The book is beautifully laid out with clear chapters each of which covers a different topic. It is essentially about branding but it is about so much more than this. It is about thinking outside the box and rebranding in a different way. It is also about passion and a belief in your self and your product. Each chapter takes you through different steps in your branding and marketing strategy. These include:

Think - Change your future

Explore - Change your market

Disrupt - Change your strategy

Design - Change your business

There are several more. At the end of each chapter is an application section that you can apply to your business.


In addition Fisk gives numerous real life examples to back up the text. The second half of the book is about these very companies. It takes areas, such as health, retail, finance, media etc. It then gives 10 examples of companies in each area, who have changed the way in which we do business and are setting the world on fire. These examples from real life if the book above the ordinary. It makes the book, not only helpful, but interesting

This is a superb book which I would highly recommend for all those who are developing or changing their brand. I am certainly going to use several of the strategies in my own branding.

        


That bring us to the end of another Bookaholic day. I look forward to seeing you all back here soon. Until then grab the nearest book and get reading.

Sunday, 18 May 2014

The Dimwit's Dictionary by Robert Hartwell Fiske


Today's post is for all my fellow writers who also read this blog. The Tagline for the book is More than 5000 overused words and phrases and alternatives to them. This in a nutshell is what the book does. But please do not be fooled into thinking this book is simple or would not be useful. It is a pure nugget amongst many books for writers. 

The book is divided into two parts:

Part 1 - gives examples of the hackneyed phrases which have slipped into everyday English. It then goes on to explain why these are tired and outdated. It then goes on to talk about the different forms of English - uneducated, everyday and elegant - and how these can be improved. 

Part 2 - The bulk of the book is given over to this. This is where the 5000 words and phrases come in. These are provided in alphabetical order for easy reference. It is a simple matter to look up a phrase and the suggestions for words which could replace it. I am going to open up the book at random and give an example:

Feeling his oats - This is classed as a moribund metaphor. Suggested replacements - exuberant, frisky, lively peppy, vigorous, vivacious

The appendix at the end gives the top 20 Dimwiticism's (overused phrases) in the presses of the world. This is a real eye opener (that's not classed as a dimwiticism in the book: and is also a bit of fun.

So all in all an excellent resource for any writer. I have provided the links to the kindle version, however, I feel that it would be better in paperback. I have bought the paperback version. 


         


I am sure all my writer friends will find this book useful. I certainly have. I look forward to seeing you all back on bookaholic soon. Until then keep reading, and keep writing. 

Tuesday, 15 April 2014

How do Authors Reach out to Readers


I suscribe to author Kristen Lamb's excellent blog and eagerly await each post. Today's blog gave me food for thought. As authors's we are keen to get our work out there and noticed. We use every social media site and join every group in the hope of reaching new readers. As a writer I can identify with this, and understand why authors would act in this way.

However, as Kristen Lamb so very rightly points out, this can often lead to blasting your followers and readers with repeated posts on social media. I have had experience of this when one author posted 42 tweets or retweets one after the other. I kid you not as I counted. Needless to say I no longer follow them. 

The purpose of social media is to reach out to readers and get to know them. The key is in the word social. If we met someone in person would we then talk to them non stop and then walk off without engaging in any conversation. I am sure no one would do this, yet essentially that is what we are doing when we bombard our readers with social media posts without engaging them in conversation. 

I read somewhere that social media marketing should be 90% social and 10% marketing. This sounds about right to me. Let your readers get to know you. I appreciate that some people may not want to put too much out there, however there are ways of engaging in conversation without giving away all the details of your life right down to shoe size and inside leg measurement. How about the following examples from what I am doing now:

  • What a gorgeous sunny day in Dundee. I'm in my conservatory writing this and watching the ducks in the stream at the end of my garden
  • I really ought to do some weeding. Nah, writing is much more exciting
  • Coffee is very definitely a writers best friend. What do you think
  • DI Shona McKenzie is swimming in dead bodies. The streets of Dundee are not safe
  • Tonight is Chinese night with my 2 oldest friends. Watch out Dundee the women are coming. What are you doing tonight?
  • I think my favourite characters in a book, ever, are Jane Rizolli and Maura Isles. Who are your favourite characters?
  • The picture at the top of this blog is the view at the end of my garden. Beautiful and perfect for a calm writing environment. What is your perfect writing and/or reading environment?
Just some examples of how you can reach out to readers, seem like a human, and still keep your privacy. If people feel like they know you then they are more likely to respond when you put the occasional post saying:

  • So excited about my new book ...  being launched on ...
  • I am so full of emotion that my book ...   has reached number 3 in the Amazon top 100
Still no full on marketing but engaging your readers. 

If anyone has any great ideas for engaging readers please let us know in the comments. This is a chance for us to share and help each other as writers.

I would like to thank Kristen lamb for her post Social Media, Book Signings and Why Neither Directly Impact Overall Sales  which was full of advice and inspired this post. This is well worth looking at and Kirsten Lamb is well worth following.

See you all again soon on Bookaholic. This book writing bookaholic is signing off and leaving you to read a good book. 



Tuesday, 25 March 2014

Crime Writing Tips from Leigh Russell


Reviewed by Wendy H. Jones

Today on Bookaholic I am honoured to welcome crime writer Leigh Russell to the blog. Leigh, the author of the DI Geraldine Steel Mysteries, has very kindly agreed to give us some crime writing tips. I am also excited to have been given a copy of Fatal Act to review.



My Crime Writing Tips

As well as writing a bestselling series of crime novels, I teach creative writing for the Society of Authors in London, and for the Writers Lab on an idyllic Greek island. In addition, I write monthly Writing Tips for the CWA website. So I have a few ideas about writing fiction, both as a full-time author and as an occasional writing tutor. In fact, there's so much to say, it's hard to know where to begin. Since I only have one post here, I'm going to try and condense my advice into a few main points.

1) Be brave

This might sound facetious. Believe me, it isn't. Every time I finish a book, I worry. What will my editor say? Will my publisher be pleased? And then there are reviewers, and readers. While you are writing a book, it's yours. You can do what you want with it. You can even abandon it for a different idea. You have that freedom. The story, and its characters, belong to you. But once the book is published, it is public property. Other people wade in. A work that may have taken you months, or even years, to perfect, can be dismissed with a one star review from a disgruntled reviewer. So you need to develop self-belief that is modest enough to take criticism seriously, yet robust enough to resist self-doubt. If you are fortunate enough to be published, or even if you take the plunge and self-publish, you are sticking your head above the parapet. Other people may shoot you down. So you need to be brave.

2) Work hard

Having a creative outlet is fantastic. We writers love writing. That is what makes us writers. Why else would we spend every hour of the day writing, or thinking about plot and character? Eugene Ionesco said, 'A writer never has a vacation. For a writer life consists of writing, or thinking about writing.' As with all the arts, we are fortunate to be passionate about what we do. It doesn't feel like work most of the time. But there are days when it seems hard going. Even being a successful author isn't all fun and glamour! Writing a book can take weeks or months of research, and hour after hour of meticulous rewriting. But it's important to put in the effort, whether you are under contract to a publisher, or just writing for yourself. Because you never know. The likelihood is that no one but your friends and family will ever read what you've written. But there's a chance your book may one day be read by millions of people. So work hard to make sure your manuscript is as good as it possibly can be, before you submit it to agents, or publish it yourself.

3) Writing crime fiction

Writing crime poses particular challenges. The genre has recognised conventions and parameters which make it difficult to be original and yet remain authentic. It's always fun to flout rules, and rules themselves change over time. The modern detective started out as a superhero in whom the reader has absolute confidence. Sherlock Holmes is always right. Recently the genre gave us a spate of flawed detectives, who struggled with their personal relationships. Having, to coin a phrase, done that to death, authors moved on to explore the area of dodgy 'bent coppers.' I am very conscious when writing that many of my readers are very sophisticated fans of the genre. They have seen all the previous metamorphoses detectives have undergone, whether they are private sleuths or police officers following procedure. I think one of the reasons Geraldine Steel has such a wide appeal is because she is relatively normal! She enjoys a drink without being an alcoholic, she is single without being embittered by heartbreak. As well as engaging with the protagonist, fans of crime fiction enjoy suspense and tension, so my books are frequently described as 'page turners'. Structure is key to achieving this tension. Structure isn't what happens in a book, in other words the plot. Structure looks at where episodes are placed in the narrative. The pace in a book needs variety. You can't put all the excitement in one place, leaving long lulls where nothing exciting happens. Getting the structure right is a delicate balancing act that is crucial to the success of any book.

4) Be lucky

This is the final essential key to success as an author. If you're very lucky you may one day find yourself, like me, earning your living writing fiction. It's not all fun and glamour - but I wouldn't change it for anything!

Whatever you do, I wish you the very best of luck in all your endeavours.


As well as being a highly talented writer Leigh is also a genuinely nice person. She is always willing to help other writers, and crime writers in particular. I feel privileged that she has dropped by to give us some very welcome advice.



Review: Fatal Act


A glamorous young TV soap star dies in a car crash. Returning for her sixth case, Detective Inspector Geraldine Steel is baffled as the driver of the second vehicle miraculously survives - and vanishes. Another young actress is murdered and, once again, the killer mysteriously disappears. Geraldine unwittingly risks her sergeant's life in their struggle to track down a serial killer who leaves no clues.

So says the blurb on the back of the book. This hooked me form the get go. When I started to read the book I was then reeled in, hook, line and sinker. The characters in this book are superb, especially DI Geraldine Steel who is the lead Detective and the star of the show. She is feisty and strong and yet funny and vulnerable. I like her and will certainly be looking forward to finding out more about her in future books. Her Sergeant, and Sidekick, Sam is also a likeable character. They play well off each other and this leads to some laugh out loud moments. The characters are real and that is what endears them to me. 

In this book Geraldine finds herself knee deep in lovies, from a local Television Network and Stage School. Each one of them seems to have things that they are hiding and, of course, being actors no ever knows whether they are telling the truth or merely acting. I have to admit that I could have quite cheerfully bumped off a few lovies myself. This is the sign of a truly great author. One who makes you feel you are a part of the whole thing. There is enough mystery and drama for the most ardent of mystery fans and I found I and to keep reading. I would highly recommend this book and any other of Leigh's novels. 

Connect with leigh on:

Amazon UK author page 
Amazon US author page

Thank you Leigh for taking the time to stop by the blog today. It has been a pleasure meeting you and thank you once again for all your help and advice. 


Tuesday, 18 March 2014

Plotting for Writers


Today you are getting two for one in Bookaholics. It's not even a buy one get one free as both this blog post and my review of a cracking mystery on my other blog are both free. Firstly, why am I talking about plotting. This is something which has been on my mind recently. I have been writing my new book and am working to ensure the plot is as tight and exciting as it can possibly be. I have also been watching the Television Series Revenge on Amazon Prime. 

Now I am not going to tell you anything about this series, other than it is a perfect demonstration of plotting. This series has everything you need in a mystery, and more. Every episode is perfectly worked out, giving you teasers, and then moving to a different scene. This is repeated before going back to the original scene and letting you know more. It is like a tense rope being slowly let out and yet still remaining tense. The end of each episode leaves you wanting more. 

There are tantalising glimpses of back story to allow you to know why the lead character is intent on getting revenge. Every so often there will be a whole episode dedicated to backstory. This is brilliantly executed and adds to the story. It means you are not bogged down in backstory but are still able to fit all the pieces together. 

The series cliffhanger is perfectly designed to leave you wanting to know what happens next. It is a perfect example of how a trilogy can be written to draw readers in and keep them reading on to the next book.

I would advise all writers to watch this series and to work out how it could help them to develop the way in which they use plot. It is on Amazon Prime, or Love Film Instant. So far I am half way through season 2 and I have only been watching it for a couple of weeks. I find myself having to watch just one more episode to see what happens next. To be honest I am completely wrung out with all the emotion and tension. This is something we as writers need to learn as part of our craft. Our readers should always want to read just one more chapter.

Now on to that review I was telling you about. The book I am recommending, Beside Still Waters, is the fourth in a series. It is one of those series where you a re left waiting for the next one. I have reviewed it on the Around the World of Inspired Fiction to which I write with several other fiction writers. Take a look at the review HERE and see why I think it is so good.

What has the picture at the top got to do with plotting I hear you ask. Absolutely nothing apart form the fact that it looks suitably eerie to write a plot around. It is one of the churches in the centre of Dundee and I am sure DI Shona McKenzie must have passed it many times on her way about town.

So ends the two for one deal. Normal service will be resumed as soon as I have finished the 800 page book I am currently reading. Sea you all again soon Bookaholic's