Friday, 28 December 2012

The Tao of Twitter by Mark W. Schaefer

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
Now I know these reviews are coming thick and fast at the moment but this book has had such an influence on the way I use twitter that I had to review it in the hope that it would also help others.
This is essentially a book about how to use twitter to develop your business but I have been reading it with my authors hat on. Obviously being an author is a business and I have had a great time exploring the ideas presented in the book.
The book takes you through all the steps of using twitter and for those who already use twitter there are advanced user sections, so something for everyone in here. The text uses case studies very effectively. Each case study is followed by a list of lessons which can be gleaned from the case study. I found this approach really helpful as the real life stories brought it to life and demonstrated how effectively twitter could be used.
The book covers ever aspect of twitter and includes chapters such as
  • making targeted connections
  • providing meaningful content
  • Offering Authentic helpfulness
  • Lists
  • Secrets of influence on twitter
amongst many others. It also includes a number of other sites which can be used to support your use of twitter. I have explored most of these and found them really helpful but a couple might take a bit of getting used to.
I am now following Mark on twitter (his twitter name is @markwschaefer) and his tweets are excellent and a real demonstration of his use of twitter. He also interacts with those who tweet about him which shows the use of twitter in action. Today one of his tweets linked to the following article
Global Experts Predict Social Media marketing Trends for 2013 which I have included as it is both interesting and useful. It is well worth following him on Twitter.
I have read many books about Twitter but this is far and away the best one. I would advise anyone who is serious about developing their online presence to buy this and use it immediately. You certainly wont regret it. It will be the best money you have ever spent.


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